We will also be bringing you coverage of the best of the best content from the SXSW Interactive. We’ll be posting interpretations, trends, and reviews on our SXSW Scoop.it Media Page: sxsw.scoop.it.
Welcome to the SXSW Scoop.it Media Page! Here we'll be sharing the best ideas and events from the SXSW Interactive conference. You can expect talk reviews, idea translations, party recaps and more awesome content. Please feel free to share!
Part of our #ideasthatmatter at SXSW '13 video series shot on Socialcam.
Arabella Santiago's insight:
Alicia Johnson (@urbanareaalicia) is the resilience and recovery manager at the City and County of San Francisco Department of Emergency Management. She is at SXSW Interactive to host "Sh*t Happens: Disasters & Tech" Meetup on Sun., March 10, from 12:30-1:30 PM, at the SXSW Meetup tent. In this video, Alicia gives the example of how startup Airbnb used disaster recovery education to work with New York City to help displaced residents from Hurricane Sandy. If you're at SXSW, RSVP to this Meetup here: http://lanyrd.com/2013/sxsw-interactive/scdfqy/.
Video recorded with Socialcam on March 07, 2013 | Your friend watched this video on Socialcam
A quick 2-minute video with @Zondle about trends in education, how data is entering the classrom, and some great ideas about using technology in the classroom, including teacher-customized "playlists" for students.
Zondle is game-based learning platform that allows users to create custom games suited to their learning needs.
We’re excited to announce that Tech Cocktail will be participating in some of the festivities organized by the Las Vegas tech community at SXSW in addition to hosting the Tech Cocktail Startuplife Celebration on Saturday, March 9th...
One of the biggest intra-movements at the SXSW Interactive this year is the appearance of the #vegastech community. The movement's goal is to bring as many of the new and budding technology start ups to the Interactive as possible, and show that communities can change the face of their city for the better.
The brands, in turn, have gradually begun to master the communications tools born at the conference. Marketers who said they’d move their budget from offline to digital increased from 52% in 2010, to 67% in 2011, to 79% in 2012, with 28% now planning to market exclusively through digital channels.
This year, American Express brought in Jay-Z.
The campaign, called “Tweet. Sync. Save.” had two primary goals: first, generate more hype than any other brand at the festival; second, get every AmEx cardholder at the show to sync their card to Twitter, knowing that the rest of the world would follow the SXSWers lead.
You have all the marketers in the same place. But I honestly believe that 80% of the campaigns I saw there were far from being innovative. Radical is the new basis of engagement. A big screen in a hall or a lounge will not be enough.
Highlight is one of the most talked about apps out there. It was touted to be the breakout app at this year’s SXSW. But it wasn’t. In fact, almost everyone I’ve talked to who used it ended up turning it off or uninstalling it.
good read. Even if Brenden Mulligan gives different explanations, the most convincing for me is the problem of relevance.
In a web full of information, where signals can easily become noise, relevance is key. That's why curation and attention where central topics again this year. If you can answer "how to be relevant for my audience" not only you solve a problem, but you create value.
With the growth of the social enterprise, multiple conversations online in community manager discussion groups seem to suggest this need for a chat on how the community manager could evolve into a role of seniority within an organization.
Ally Greer's insight:
Great presentation on community management and its future from SXSW 2013.
Founder of Foursquare Denis Crowley feels the biggest ideas that matter are in Health Care and Education.
ARABELLA: If you could fill in the gap in a space that you feel needs innovation, where would that be?
DENNIS CROWLEY: There's probably two spaces that are ripe of a lot of technological disruption. It seems to be health care and education. I've seen a lot of startups hammering away on both sides. I've seen developers trying to make something out data on our own bodies and data that doctors are collecting. Just making that a lot more open and a lot more shareable so that there could a community created around it. And I'm also seeing, ever since I've seen that demo on Udacity, the massive online course startup the other day, it's fascinating to see all of the things that are going on, and to hear how these courses have educated thousands. It's inspiring to see people starting to chip away at these things that have been static for a long time in technology especially social technology that has been helping people.
Techweek is coming to 3 cities in 2013, beginning with Chicago in June. New York will host a small Private Summit event in September before the show heads to Santa Monica for the 2nd annual Techweek LA in November.
Arabella Santiago's insight:
The Windy City sweeps through Austin again this year with Techweek's second annual party at SXSW. Meet the who's who of Chicago tech and web from Tom Ryan, CEO of Threadless and Matt Maloney, CEO of GrubHub.
HootSuite is gearing up for SXSW 2013, and here's a rundown of what to expect from your favourite crew of Owls making their way to Austin, TX.
Hootsuite will again be flying through the streets of Austin in their one-of-a-kind HootBus, sharing swag and social media insights. Click through for a look at their event roster and #HootUp schedule!
SXSW 2012 lacked a big breakout star. But that’s a good thing. Because digital should never be just the next bright shiny object.
What we believe is absolutely critical for brands in the digital space–everyone, right?–is to build their digital strategy through the lens of experience. Because experience is what consumers remember, it’s what differentiates and endures after Austin.
Arabella Santiago is the founder of Startup Live and the Executive Director of the TechWeek conference in Chicago where I'm speaking in a few months. We had a discussion on the role of curation as an expression form in Austin at SxSWi a few weeks ago and we also touched upon the topic of the coming TechWeek session which is about the trend of remixing content to create something new: "No one wants to be duplicating content, but if you quote content and you put content in context then you can create something which has higher value than the original.
It's something we have gotten used to in Music with DJ's and rappers sampling and remixing songs but that the Web makes possible for everyone to do with any form of content. Having been a music entrepreneur before, I like this analogy and I think it shows quite well how a whole creativity potential can be unleashed by new tools and platforms.
Thanks to everyone who came to our talk at SXSWi last week. For anyone interested, you can find our slides and our speech below (we talk fast, so there’s plenty of it!) and please check out #sxbattle on Twitter to follow the commentary on the day. As the hashtag suggests, we pitched the benefits of two alternate futures as a battle, along the way inviting the audience to vote for the one they thought most likely to become a reality. We had a lot of fun doing it, thanks again to everyone who joined us..
To measure the awesomeness that is SXSW, Tracx, a social media management system, created an infographic of the SXSW aftermath, which quantifies the good time attendees had at the event. Which speakers/keynotes were most talked about? Which parties were most popular? Which influencers/thought leaders tweeted/posted the most? Which brands and campaigns generated the most buzz?
Sounds pretty accurate. the "sad" part for me?
panels mentioned : 79, 635 times
parties : 279, 708 times
SxSW is famous and unique because you can't clearly define it as a classical conference. But a balance has to be (re)found, at least.
For the second year in a row, mobile Q&A app Thumb (formerly known as Opinionaided) is offering its own take. It made a list of the apps that seemed to be getting buzz at the conference, then polled its users on whether they actually used the apps. The results (there were 4,700 responses total, with at least 220 for each question) are being pitched as an answer to the question, “Which SXSW Apps Do Real Americans Actually Use?”
Now, you could make a list of caveats to the results that’s longer than this post. For starters: Do we really think Thumb’s userbase is fully representative of “Real Americans”? And doesn’t the survey’s definition of “SXSW App” seem a bit arbitrary? But I have to admit, I was still curious about the results, so here they are. The most-used app seems to be Instagram (22 percent of respondents said they used it)