"It's an emotional thing. People love sharing." said Steve Cheney of GroupMe. "We've seen crazy data" about how people organize around events, even months before.
The experience has changed at the event itself as well. "At the Jay-Z show last night, no one was looking at Jay-Z. Everyone was looking at their screens," said Michael Schneider, CEO of Mobile Roadie. Schneider argues that apps are more powerful than mobile-optimized websites because they can create a more of a sense of community and, through push notifications, artists are able to "reach fans where they are."
Emotions are even stronger when shared. We all know that since a long time. this phenomenom just confirms that the web and tools coming with it are now as instinctive as talking for us.
And it's probably just the beginning