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Insights from SXSW Interactive 2012 By David Crandall

After roaming around SXSW Interactive 2012 with camera in hand, I paired up the results with insight found through our own lovable Twitter.


Great slideshare by David Crandall. 25 slides, 25 valuable ideas to keep in mind.

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Ideas That Matter From SXSW '13
Ideas That Matter From SXSW '13
A quest by the Scoop.it team to curate the best trends in Austin this year.
Curated by theclairbyrd
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#SXSW 2013 Events and Adventures | Scoop.it Blog

#SXSW 2013 Events and Adventures | Scoop.it Blog | Ideas That Matter From SXSW '13 | Scoop.it

We will also be bringing you coverage of the best of the best content from the SXSW Interactive. We’ll be posting interpretations, trends, and reviews on our SXSW Scoop.it Media Page: sxsw.scoop.it.

theclairbyrd's insight:

Welcome to the SXSW Scoop.it Media Page! Here we'll be sharing the best ideas and events from the SXSW Interactive conference. You can expect talk reviews, idea translations, party recaps and more awesome content. Please feel free to share!

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LevelTen Interactive's curator insight, March 6, 2013 1:24 PM

Looking forward to it!

Paula Silva's comment, March 3, 12:22 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Spreadable vs Viral: What it actually means for content | Scoop.it Blog

Spreadable vs Viral: What it actually means for content | Scoop.it Blog | Ideas That Matter From SXSW '13 | Scoop.it
theclairbyrd's insight:

Inspired by a panel on spreadable media at #SXSW. 

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Dave Cottrell's curator insight, March 13, 2013 1:16 PM

Is there a difference?  You decide...

Matthias Aurelian's curator insight, March 14, 2013 2:02 PM

Spreadable (Participatory) vs. viral (spontaneously automated) media:

This is an Interesting view that has some resemblance with the relationship between allographic and autographic paratexts impact on cultural media distribution.

Ken Morrison's curator insight, September 19, 2013 3:40 AM

I like this short article on a big idea.  We can't control 'viral', yes we can influence 'spreadable'.

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Pascale Dargis of AKTA shares #ideasthatmatter with Scoop.it Community Manager, Ally Greer

Pascale Dargis of AKTA shares #ideasthatmatter with Scoop.it Community Manager, Ally Greer | Ideas That Matter From SXSW '13 | Scoop.it

Ally Greer, Community Manager, interviews SXSW attendees about ideas that matter.

theclairbyrd's insight:

We've had a great response talking to people about big ideas that are going to shape our future. 

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The Most-Buzzed Startups at SXSWi 2013

The Most-Buzzed Startups at SXSWi 2013 | Ideas That Matter From SXSW '13 | Scoop.it
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VisionKnowledge's curator insight, March 12, 2013 12:35 PM

Sweet for those back home!

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Alicia Johnson, SF Dept. of Emergency Management on how Airbnb used disaster education to help NYC during Hurricane Sandy

Part of our #ideasthatmatter at SXSW '13 video series shot on Socialcam.

Arabella Santiago's insight:

Alicia Johnson (@urbanareaalicia) is the resilience and recovery manager at the City and County of San Francisco Department of Emergency Management. She is at SXSW Interactive to host "Sh*t Happens: Disasters & Tech" Meetup on Sun., March 10, from 12:30-1:30 PM, at the SXSW Meetup tent. In this video, Alicia gives the example of how startup Airbnb used disaster recovery education to work with New York City to help displaced residents from Hurricane Sandy. If you're at SXSW, RSVP to this Meetup here: http://lanyrd.com/2013/sxsw-interactive/scdfqy/.

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Ben Barton @zondle talks #ideasthatmatter #sxswedu @scoopit

Ben Barton @zondle talks #ideasthatmatter #sxswedu @scoopit | Ideas That Matter From SXSW '13 | Scoop.it
Video recorded with Socialcam on March 07, 2013 | Your friend watched this video on Socialcam
theclairbyrd's insight:

A quick 2-minute video with @Zondle about trends in education, how data is entering the classrom, and some great ideas about using technology in the classroom, including teacher-customized "playlists" for students. 

Zondle is game-based learning platform that allows users to create custom games suited to their learning needs. 

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Join Us for VegasTech at SXSW

Join Us for VegasTech at SXSW | Ideas That Matter From SXSW '13 | Scoop.it
We’re excited to announce that Tech Cocktail will be participating in some of the festivities organized by the Las Vegas tech community at SXSW in addition to hosting the Tech Cocktail Startuplife Celebration on Saturday, March 9th...
theclairbyrd's insight:

One of the biggest intra-movements at the SXSW Interactive this year is the appearance of the #vegastech community. The movement's goal is to bring as many of the new and budding technology start ups to the Interactive as possible, and show that communities can change the face of their city for the better.

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Rick Passo's comment, March 6, 2013 7:39 PM
awesome! wish i could be there. will be following your reporting closely.
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Schedule | sxsw.com

Schedule | sxsw.com | Ideas That Matter From SXSW '13 | Scoop.it
theclairbyrd's insight:

2013's schedule at SXSW. Lots of interesting overlapping themes regarding social, content, social good, the future of publishing and the power of content. 

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How SXSW Became a Hotbed for Content Marketing

How SXSW Became a Hotbed for Content Marketing | Ideas That Matter From SXSW '13 | Scoop.it

The brands, in turn, have gradually begun to master the communications tools born at the conference. Marketers who said they’d move their budget from offline to digital increased from 52% in 2010, to 67% in 2011, to 79% in 2012, with 28% now planning to market exclusively through digital channels.

This year, American Express brought in Jay-Z.

The campaign, called “Tweet. Sync. Save.” had two primary goals: first, generate more hype than any other brand at the festival; second, get every AmEx cardholder at the show to sync their card to Twitter, knowing that the rest of the world would follow the SXSWers lead.


You have all the marketers in the same place. But I honestly believe that 80% of the campaigns I saw there were far from being innovative. Radical is the new basis of engagement. A big screen in a hall or a lounge will not be enough


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China - Will It Redefine Our Digital Landscape? (SXSW Presentation)

The West leads in innovation. China leads in micro-innovations.


For the moment, China is not a big topic in tech or at least that the feeling I have. Maybe it's because we do not understand it it's easier to ignore it. It would be a big mistake


The majority of content will be in Chinese by 2015.

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Insights from SXSW Interactive 2012 By David Crandall

After roaming around SXSW Interactive 2012 with camera in hand, I paired up the results with insight found through our own lovable Twitter.


Great slideshare by David Crandall. 25 slides, 25 valuable ideas to keep in mind.

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Why Highlight Wasn’t A Breakout Success At SXSW

Why Highlight Wasn’t A Breakout Success At SXSW | Ideas That Matter From SXSW '13 | Scoop.it
Highlight is one of the most talked about apps out there. It was touted to be the breakout app at this year’s SXSW. But it wasn’t. In fact, almost everyone I’ve talked to who used it ended up turning it off or uninstalling it.


good read. Even if Brenden Mulligan gives different explanations, the most convincing for me is the problem of relevance.

In a web full of information, where signals can easily become noise, relevance is key. That's why curation and attention where central topics again this year. If you can answer "how to be relevant for my audience" not only you solve a problem, but you create value. 

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Guillaume Decugis's comment, March 30, 2012 12:27 PM
Great post indeed. And I like the solution he proposed after that here: http://startingup.me/post/19844424199/fixing-highlight To fix the relevance issue.e
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What's Next at SXSWI: A Pete Cashmore Recap

What's Next at SXSWI: A Pete Cashmore Recap | Ideas That Matter From SXSW '13 | Scoop.it

ambient social apps, visual sites and mobile, few of the key topics Peter Cashmore sees for the next few years.

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The Community Manager Manifesto

The Community Manager Manifesto | Ideas That Matter From SXSW '13 | Scoop.it

With the growth of the social enterprise, multiple conversations online in community manager discussion groups seem to suggest this need for a chat on how the community manager could evolve into a role of seniority within an organization.

Ally Greer's insight:

Great presentation on community management and its future from SXSW 2013.

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Michael Kuhl's curator insight, January 17, 6:23 AM

As we roll our internal communities this will become a good skill to have.

Manfred Bortenschlager's curator insight, January 26, 2:30 PM

with some interesting info for developer evangelists too

Paula Silva's comment, March 3, 7:41 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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@foursquare Founder Denis Crowley (@den) on #ideasthatmatter #sxsw @scoopit

Founder of Foursquare Denis Crowley feels the biggest ideas that matter are in Health Care and Education.

theclairbyrd's insight:

ARABELLA: If you could fill in the gap in a space that you feel needs innovation, where would that be?

DENNIS CROWLEY: There's probably two spaces that are ripe of a lot of technological disruption. It seems to be health care and education. I've seen a lot of startups hammering away on both sides. I've seen developers trying to make something out data on our own bodies and data that doctors are collecting. Just making that a lot more open and a lot more shareable so that there could a community created around it. And I'm also seeing, ever since I've seen that demo on Udacity, the massive online course startup the other day, it's fascinating to see all of the things that are going on, and to hear how these courses have educated thousands. It's inspiring to see people starting to chip away at these things that have been static for a long time in technology especially social technology that has been helping people.

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Imersia's comment, March 12, 2013 6:50 PM
Shame it was so noisy, but agree:)
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Guillaume Decugis Discusses Scoop.it | genConnect

Guillaume Decugis, CEO & co-founder of Scoop.it talks about the publishing-by-curation platform that makes it easy to create an online magazine on your favor...
theclairbyrd's insight:

Our awesome CEO discusses the reasons Scoop.it came to be and why it's a solution to a hard problem at a pop-up interview at SXSW.

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Robert A. Kearse's comment, March 24, 2013 9:36 AM
Scoop.it is a tremendous resource that enables you to establish yourself as an AUTHORITY figure very quickly.
Robert A. Kearse's comment, March 24, 2013 9:43 AM
Oops. Didn't finish above comment. There can be egocentric benefits to authority status or monetary benefits. Whichever is a priority, the potential benefits are huge.
Tom Hood's curator insight, December 21, 2013 6:49 AM

I had privilege of introducing Guillaume at the. association DigitalNow. Conference a few years ago and have been a fan of his and Scoop.it ever since. The  idea of content-community-curation is one that I think is important as we look ahead to 2014.

Rescooped by Guillaume Decugis from Is the iPad a revolution?
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The Daily/Online Mail: a refreshing success story for online media

The Daily/Online Mail: a refreshing success story for online media | Ideas That Matter From SXSW '13 | Scoop.it

Great presentation by the +Daily Mail  CMO : finally a media that seems to be escaping misery thanks to the iPad. Red section is mobile traffic; more data on the Google+ link.

Guillaume Decugis's insight:

Key take-aways:
- Mobile traffic now at 43%
- Interesting data on iPad usage
- Mobile & iPad are creating new consumption patterns that fill in the gaps of desktop usage (read: morning and night)


The last point is particularly interesting : mobile usage doesn't compete with desktop's but completes it.

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Guillaume Decugis's curator insight, March 8, 2013 4:25 PM

Key take-aways:
- Mobile traffic now at 43%
- Interesting data on iPad usage
- Mobile & iPad are creating new consumption patterns that fill in the gaps of desktop usage (read: morning and night)


The last point is particularly interesting : mobile usage doesn't compete with desktop's but completes it.

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SXSW Trendspotter

SXSW Trendspotter | Ideas That Matter From SXSW '13 | Scoop.it
theclairbyrd's insight:

The big, trending topics on Twitter at the SXSW interactive. 

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Gearing up for our 2nd Annual Techweek Chicago Party @ SXSW » Techweek® - #1 Tech Conference & Expo

Gearing up for our 2nd Annual Techweek Chicago Party @ SXSW » Techweek® - #1 Tech Conference & Expo | Ideas That Matter From SXSW '13 | Scoop.it
Techweek is coming to 3 cities in 2013, beginning with Chicago in June. New York will host a small Private Summit event in September before the show heads to Santa Monica for the 2nd annual Techweek LA in November.
Arabella Santiago's insight:

The Windy City sweeps through Austin again this year with Techweek's second annual party at SXSW. Meet the who's who of Chicago tech and web from Tom Ryan, CEO of Threadless and Matt Maloney, CEO of GrubHub. 

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Owls gearing up for SXSW 2013 - HootSuite Social Media Management

Owls gearing up for SXSW 2013 - HootSuite Social Media Management | Ideas That Matter From SXSW '13 | Scoop.it
HootSuite is gearing up for SXSW 2013, and here's a rundown of what to expect from your favourite crew of Owls making their way to Austin, TX.
theclairbyrd's insight:

Hootsuite will again be flying through the streets of Austin in their one-of-a-kind HootBus, sharing swag and social media insights. Click through for a look at their event roster and #HootUp schedule!

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Brand Experiences in the Digital World: Ideas and Trends from SXSW ...

SXSW 2012 lacked a big breakout star. But that’s a good thing. Because digital should never be just the next bright shiny object.

What we believe is absolutely critical for brands in the digital space–everyone, right?–is to build their digital strategy through the lens of experience. Because experience is what consumers remember, it’s what differentiates and endures after Austin.

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StartupLive | Scoopit Co-Founder Guillaume Decugis talks curation and it's benefits at SxSWi

StartupLive | Scoopit Co-Founder Guillaume Decugis talks curation and it's benefits at SxSWi | Ideas That Matter From SXSW '13 | Scoop.it

Arabella Santiago is the founder of Startup Live and the Executive Director of the TechWeek conference in Chicago where I'm speaking in a few months. We had a discussion on the role of curation as an expression form in Austin at SxSWi a few weeks ago and we also touched upon the topic of the coming TechWeek session which is about the trend of remixing content to create something new: "No one wants to be duplicating content, but if you quote content and you put content in context then you can create something which has higher value than the original.


It's something we have gotten used to in Music with DJ's and rappers sampling and remixing songs but that the Web makes possible for everyone to do with any form of content. Having been a music entrepreneur before, I like this analogy and I think it shows quite well how a whole creativity potential can be unleashed by new tools and platforms.

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Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle

Thanks to everyone who came to our talk at SXSWi last week. For anyone interested, you can find our slides and our speech below (we talk fast, so there’s plenty of it!) and please check out #sxbattle on Twitter to follow the commentary on the day. As the hashtag suggests, we pitched the benefits of two alternate futures as a battle, along the way inviting the audience to vote for the one they thought most likely to become a reality. We had a lot of fun doing it, thanks again to everyone who joined us.. 


More from the panelists , BBHLabs, Mel Exon, Jeremyet  (some text could help to get the slideshare)



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The Ultimate SXSW infographic: The most popular influencers, parties, brand campaigns and more

The Ultimate SXSW infographic: The most popular influencers, parties, brand campaigns and more | Ideas That Matter From SXSW '13 | Scoop.it

To measure the awesomeness that is SXSW, Tracx, a social media management system, created an infographic of the SXSW aftermath, which quantifies the good time attendees had at the event. Which speakers/keynotes were most talked about? Which parties were most popular? Which influencers/thought leaders tweeted/posted the most? Which brands and campaigns generated the most buzz?


Sounds pretty accurate. the "sad"  part for me? 

panels mentioned : 79, 635 times

parties : 279, 708 times


SxSW is famous and unique because you can't clearly define it as a classical conference. But a balance has to be (re)found, at least. 

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Thumb Offers A Reality Test For SXSW Winners

Thumb Offers A Reality Test For SXSW Winners | Ideas That Matter From SXSW '13 | Scoop.it

For the second year in a row, mobile Q&A app Thumb (formerly known as Opinionaided) is offering its own take. It made a list of the apps that seemed to be getting buzz at the conference, then polled its users on whether they actually used the apps. The results (there were 4,700 responses total, with at least 220 for each question) are being pitched as an answer to the question, “Which SXSW Apps Do Real Americans Actually Use?”

Now, you could make a list of caveats to the results that’s longer than this post. For starters: Do we really think Thumb’s userbase is fully representative of “Real Americans”? And doesn’t the survey’s definition of “SXSW App” seem a bit arbitrary? But I have to admit, I was still curious about the results, so here they are. The most-used app seems to be Instagram (22 percent of respondents said they used it)


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