Content marketing is a noisy world now. You must create EPIC content marketing to win. Here are 5 EASY Steps to begin your EPIC content journey.
Via Ally Greer
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This post by @Martin (Marty) Smith takes into consideration a lot of the ideas of lean content, as he has crafted some content marketing tips based upon the ideas of Eric Reis's Lean Startup.
My favorite tip, one that Marty talks about often, is COPE, or create once publish everywhere, which is a huge part of the lean content methodology. One thing that I'd add to make this description a little more detailed is not only to publish the same content everywhere, but to adapt it to the place to which you're going to post it. This diversifies the content and not only allows higher distribution but adds value in multiple ways!
Also, thanks for the Scoop.it mention, Marty!
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