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Holiday Ecommerce: 5 Storytelling Tips via Curagami

Holiday Ecommerce: 5 Storytelling Tips via Curagami | Startup Revolution | Scoop.it
From www.curagami.com - November 2, 2015 11:00 AM

Telling Holiday Ecom Stories
Why do most online merchants shy away from stories in the 4th quarter? Time to make the donuts doesn't mean stories don't matter. Shout less, listen more and telling better stories means your online commerce website wins this holiday season. Here are our 5 Holiday Ecommerce Storytelling Tips: 

* Create Umbrella Themes

* Tell Price, Shipping, and Guarantee Stories

* Share Brand Relevant Customer Stories

* Tell Seasonal VISUAL Stories

* ASK FOR HELP

Discover more 4Q storytelling tips for online merchants:

 

http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa

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Rescooped by Martin (Marty) Smith from Digital Brand Marketing
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Developing The Habit Of Noticing Stories + Free E-Book

Developing The Habit Of Noticing Stories + Free E-Book | Startup Revolution | Scoop.it
From www.anecdote.com - February 12, 2015 2:46 PM
Visit one of Australia's top rated business blogs. The team at Anecdote share insights on business strategy, storytelling, leadership and collaboration.

Via Os Ishmael
Martin (Marty) Smith's insight:

Great @Dr. Karen Dietz share on her favorite topic - storytelling.

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Business Storytelling: 5 Mistakes Most Storytellers Make

From www.slideshare.net - August 6, 2014 4:09 PM

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

The 5 Storytelling Mistakes in Biz:

* Don't say "Let Me Tell You A Story" in a business context.
* Stories and facts should be intermingled in biz storytelling.

* Easy to get the "Hero" wrong (THEM not YOU).
* Story must relate to real world "routines", "habits" & realities.
* Repeat, Rinse, Repeat and so on.


Via Marta Filipe
Martin (Marty) Smith's insight:

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

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No Boxes's curator insight, July 24, 2014 4:31 PM

How to tell your #business story.
massimo scalzo's curator insight, July 27, 2014 8:34 AM

Thank You Karen ! It's very very interesting !!!
Alain Theriault MBA's curator insight, July 29, 2014 12:22 PM

the more information overload out there, the more it becomes important to be able to tell a memorable story!
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Startup Revolution | Scoop.it
From scenttrail.blogspot.fr - September 7, 2013 12:23 PM

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  

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sonupanda1995's comment, September 8, 2013 5:03 AM
Thts true
Tom Cockburn's curator insight, September 8, 2013 5:07 PM

looks useful stuff to test in practice
Tanja Elbaz's curator insight, November 23, 2023 5:14 PM
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People Marketing: How I Learned To Love People - Curagami

People Marketing: How I Learned To Love People - Curagami | Startup Revolution | Scoop.it
From www.curagami.com - July 29, 2015 11:15 AM

People Marketing shares hard won tips, ideas and stories about loving, curating, listening to your people to create winning online marketing.

We included this link in our Startups Revoluiton Scoop.it because startups are so WIDGET focused they forget PEOPLE provide the context and emotional connection needed to SELL. It is understandable that YOU love your widget, but your customers love THEMSELVES much more.

Creating "like me" moments mean your "product" becomes a movement your customers want to join. This journey from YOU and THEM (customers) to WE is the most important journey every website and all marketing is on whether the creators know it or not.  

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10 Truths of Simply Selling [Slidedeck] | Tactical Sales

10 Truths of Simply Selling [Slidedeck] | Tactical Sales | Startup Revolution | Scoop.it
From www.tacticalsalestraining.co.uk - October 15, 2014 9:14 AM
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.
Martin (Marty) Smith's insight:

A tad "old school" but helpful selling tips such as:

#1 Initiating Contact


#2 Quick Qualification

#3 Demonstrate Your Offer

etc.


There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):

Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)

We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.

One of my favorite quotes is the old Indian saying:

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.

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Google Revolution's Profound Implications - Atlantic BT

Google Revolution's Profound Implications - Atlantic BT | Startup Revolution | Scoop.it
From www.atlanticbt.com - October 31, 2013 11:30 PM
Google's New SEO Revolution wants improving heuristics the kind created by storytelling, cause and video marketing, the new Critical Success Factors.
Martin (Marty) Smith's insight:

More than a new sheriff we live when every old paradigm is shattered and lies still and worthless on the ground. At an interesting lunch that started with misery around a hummingbird and ended with rejection of the new Critical Success Factors that bring the ever increasing heuristics this NEW GOOGLE demands the profound scope of our current revolution could be glimpsed and appreciated.

 

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