Veille et Curation

A lire avant de se lancer dans l'aventure. si le mot curation ne vous dit rien, ce diaporama est fait pour vous.

tout est dit ! a vous de jouer ...

"Zeeik It" is a new bookmarklet from Zeeik, a video curation app, that allows you to easily collect and save into discrete collections all of the YouTube videos found on Twitter or on most any web page.

Once collected you can pick the ones you want and easily trim them before saving them into a curated video collection.

Zeeik video collections are a good way to create valuable content that can be embedded in any article or guide and that can be served according to multiple categories and criteria as you can see from this specific example: http://zeeik.com/zeeik/-21828800  

(click "Cool Colors" or "Warm Colors").

You can find the new Zeeik It bookmarklet on the top right of the Zeeik home page here: http://zeeik.com/ 

Free to use.

My previous review of Zeeik: http://sco.lt/7FPJXF 

More info: http://zeeik.com/ 

This is kind of like a ScoopIt for video curation on YouTube. More at www.Zeeik.com. Thanks for the heads from Robin Good! 

"Zeeik It" is a new bookmarklet from Zeeik, a video curation app, that allows you to easily collect and save into discrete collections all of the YouTube videos found on Twitter or on most any web page. 

Once collected you can pick the ones you want and easily trim them before saving them into a curated video collection.

Zeeik video collections are a good way to create valuable content that can be embedded in any article or guide and that can be served according to multiple categories and criteria as you can see from this specific example:http://zeeik.com/zeeik/-21828800  ;

(click "Cool Colors" or "Warm Colors").

You can find the new Zeeik It bookmarklet on the top right of the Zeeik home page here: http://zeeik.com/ ;

Free to use.

My previous review of Zeeik: http://sco.lt/7FPJXF ;

More info: http://zeeik.com/ ;

Puisque Viadeo ne veut plus de nos posts, on se passera de Viadeo. De toutes façons cela ne servait plus a grand chose, viadeo ćest des demandes en pagaille de gens qui ne veulent que vous vendre un service qui ne correspond pas à vos besoins ! Adieu Viadeo ! 

Ça peut être bien utile pour surveiller votre e-réputation

Trèèèèès important de surveiller sa réputation ! et voilà les outils pour ! et gratuits en plus !!!

Utile

Une présentation agrémentée de nombreux exemples. 

Conférence très intéressante de 25 minutes.

"Dans cette première séquence, Laurent Garnier (Idema) expose les caractéristiques d'un réseau social d'entreprise en termes d'organisation du travail et des connaissances, de performance, de relation client. "

Si l’on reprend le schéma des étapes de la veille (élaboration du plan de veille, collecte, traitement, diffusion), on peut distinguer plusieurs familles d’outils adaptés à chacune de ces phases. Dans l’étape amont de réflexion, on pourra se servir des outils de mind mapping pour organiser des idées, réflexions ou axes de veilles, dans le but d’avoir une vue d’ensemble. Ces outils ont d’autant plus utiles dans le cadre d’une veille collaborative. Au milieu de ces outils, il ne faut pas oublier les sources : sites, réseaux sociaux, blogs, ainsi que des sources internes ou d’ordre informel.
Pour la partie collecte, on dispose de nombreux outils, notamment les agrégateurs de flux RSS, outils en pleine mutation (Cf. Intervention de Béatrice Foenix-Riou et Étude de Serge Courrier). On peut citer :
     -la plateforme d’agrégation de flux Netvibes qui permet de façon simple et conviviale de s’abonner à des flux d’informations ciblés sur un mot-clé,
     - Feedly qui se positionne comme l’un des successeurs de Google Reader.
Mais on peut aussi considérer que les flux RSS sont concurrencés par le développement du web temps réel et l’apparition des flux Twitter et la généralisation des Smartphones et tablettes.
     - les outils de création d’alerte comme Google Alertes qui permet de surveiller l’apparition de mots clés sur tout types de contenu web.
     - l’outil de surveillance WebSite Watcher qui permet notamment d’observer des sites ne diffusant pas l’information sous forme de flux.
Pour la phase de traitement, on peut citer plusieurs familles d’outils : de text mining pour traiter automatiquement de grands volumes d’information non structurées, des solutions de résumés automatiques pour compacter du texte, de représentations cartographiques d’information pour faire émerger les signaux faibles*.
Pour la diffusion, on peut utiliser des flux, des alertes, des portails personnalisés.
Il existe des plateformes de veille capables de couvrir ces différentes phases : Digimind ou AMI Sofware pour les plus connues, SindUp et Ask’n'Read pour les plus récents, et un nouveau venu TaDaweb qui offre des fonctionnalités différentes de collecte de flux et de personnalisation de la veille.

Interview qui dresse un tableau d'ensemble clair et synthétique.des évolutions de la veille et de ses outils.

Une liste très pratique car les 5 outils présentés ici sont complémentaires dans la "chaine" de la curation.

Pour tous ceux qui ne sont pas encore devenus des twittos invétérés ...

Dans les organisations, pour réellement collaborer, il faut prendre conscience des leviers de l'approche intelligence collective ... 

Believe it or not, curation offers your brand a number of powerful benefits.

Content curation gives brands an advantage.

Is curation for everyone? Unfortunately, it’s not.

You’ll need to determine whether there’s dominant competition in your area of focus already, as well as the scope of opportunity to source and organize disparate pieces of information. You may find your focus is too narrow to offer added value on a consistent basis.

Although content curation is fairly simple, there are a few guidelines every marketer needs to follow.

#1 – Do stay within the allocated time limit.

If you had a penny for every piece of content published each minute, the chances are you wouldn’t be reading this article. The reality is you are, so apart from warning you about the risk of information overload, it’s a good time to remind you that your research time, as well as the paid resources you intend to use, must form part of your content marketing budget. While it’s easy to get lost in a virtual maze of fresh articles, it’s crucial to remain focused. Limit distractions to ensure you digest content in a meaningful way and put your research time to good use.

#2 – Don’t rely on curation alone.

Content creation can be resource- and time-intensive, which is why a good content marketing strategy should incorporate both created and curated pieces. However, a brand that places it’s future solely on the works of others doesn’t have much of a future at all. Curated content is designed to complement your content creation plan—not replace it.

#3 – Do select content that provides value to your audience.

The most important part of curating content is handpicking pieces that are most relevant to the needs of your audience. That requires in-depth knowledge of your readership, as well as the ability to mine, organize, and present a customized collection of content based on a specific issue or theme.

#4 – Don’t forget to add your brand’s flavor.

Content curation isn’t a simple cut and paste job. If you want people to read your content and come back for more, you need to inject your brand’s personality into your curated blog posts, newsletters, and social media snippets. Provide summaries of key points, add your own opinion or perspective, or offer insightful information that will further help readers make sense of the article you’re sharing.

#5 – Do honor authorship of the originals by citing the writers and your sources.

Common sense should tell you that plagiarism is unethical, so make certain you give credit where it’s due.

#6 – Do use multiple sources.

You need to give your readers a diverse mix of engaging and relevant content, which is why selecting a variety of pieces from different sources is essential. Put on your proverbial editor’s hat and search for informative and intellectually challenging material, as well as light-hearted tidbits of interesting insight that are sure to entertain while educating. Whatever you do, avoid unnecessary confusion by sticking to your theme or topic.

Whether you’re sourcing, organizing, or preparing third-party content for distribution, the following tools and resources can make the process a little less time-consuming.

Google Alerts: Set up search queries that relate to your audience’s needs and then let Google do part of the research work for you. In addition to monitoring the web for interesting new content based on your keyword terms, the search giant will deliver results to your inbox so you can easily sort through the content links in one place.

HootSuite: Recently, HootSuite integrated ContentGems’ content curation app into their already robust service offering. This collaboration means you can now find meaningful content based on your keywords and social signals, and then push those links, along with your own customized snippets, to the social media channels you prefer.

Google News: Source the latest stories from thousands of popular news outlets.

Curata: This smart tool rummages through the Internet to identify relevant content, lets you catalog its findings in a way that makes sense, and then publishes content to the channels of your choice. As a bonus, it’ll measure your results so you can maximize your reach.

Social Media Sites: Most social platforms have their own search functionality, allowing you to dig for relevant posts. Beware though; social media sites are noisy so you’ll need to stay focused.

Alltop: This feed aggregator allows you to gain quick access to the hottest topics and stories from the best sites and blogs on the web. Create customized collections of curated feeds and then use them as your go-to source when you need something new and profound to share with your online communities.

Storify: Bring a narrative element to your curated content by collecting, publishing, and sharing content through this information network.

Addict-o-matic: Create a customized page of the latest headlines from top sources. Move or delete sites, and then bookmark your custom view for future reference.

Other great sources include RSS feeds and newsletters you subscribe to, social bookmarking sites, Google Blog Search, industry-related forums, and archived databases. There are thousands of content aggregators and curators to choose from, so you’ll never be hard-pressed to find juicy morsels you can share with your fans.

Are you curating content to spice up your content marketing strategy? If you’re holding back, tell us why in the comment section below. If you have additional tips, share them!

Sadie Baxter has written 48 post in this blog.

Sadie is a distinguished writer for The Content Authority. She specializes in personal branding, professional copy and online marketing.

Entrada de Sadie Baxter. Muy completo para entender qué es la curación de contenidos.

Well thought description of the curation process.

Great description of what content curation is and why/how it works!